Fractional Channel Marketing · ANZ

Channel marketing
is a maze.
I know the way through.

I work fractionally with Australian MSPs, tech vendors, and integrators who need a senior channel marketer — without the full-time hire. Weekly, fortnightly, project, or leave cover.

Book a 20-minute fit call See what I do
20 years in the ANZ tech sector $1M+ annual budgets managed $500K+ MDF secured annually HubSpot · Marketo · Salesforce LinkedIn & Google Ads 20+ events delivered per year C-level reporting cadence 20 years in the ANZ tech sector $1M+ annual budgets managed $500K+ MDF secured annually HubSpot · Marketo · Salesforce LinkedIn & Google Ads 20+ events delivered per year C-level reporting cadence
Who I work with

Built for the businesses I’ve spent two decades inside.

If your buyers are vendors, distributors, partners, or end-user tech accounts in ANZ, we already speak the same language. No briefing me on what MDF is.

i.

Australian MSPs & Integrators

You have vendor relationships you’re not maximising. MDF is going unclaimed. HubSpot workflows are undefined or half-finished. You run events but can’t tell the CEO what they returned.

ii.

Tech Vendors selling into ANZ

You need someone on the ground who understands partner-led motion. Not a full-time channel marketing hire, but a senior operator who can run programs end-to-end across distributors and resellers.

iii.

Tech companies needing leave cover

Your marketer is going on parental or extended leave. You need someone who can step in, keep the engine running, and hand back cleanly — not someone who’ll need three months to learn the ropes.

What I actually do

Senior channel marketing, done properly.

Not generic “content and social.” Specific, hard-won capabilities from 20 years inside Australian tech. These are the things most fractional consultants can’t do.

i.
Vendor MDF & Co-Marketing Funding
Securing it, claiming it, building the Proof of Expenditure. I manage $500K+ in MDF annually — juggling multiple simultaneous vendor relationships, each running different portals, claim deadlines, and compliance requirements in parallel. Most MSPs leak this money every quarter because no one owns the process end-to-end.
ii.
HubSpot Workflow Design
I design the workflows — multi-step nurture, ABM journeys, lead routing, scoring, and dashboards — based on your business needs, then work with a technical agency to build them. If your HubSpot is half-built, I’ll map what’s missing and drive it to completion. If you don’t have one yet, I’ll design the logic from the ground up.
iii.
Event & Conference Marketing
Whether you’re running a vendor roadshow or exhibiting at an industry conference, I handle everything so your team just shows up and does what they do best. Booth and space booking, merch briefs and ordering, branded collateral, pre-event digital campaign (LinkedIn, email), on-site logistics coordination, and post-event follow-up campaign — end-to-end. You focus on the conversation. I’ll make sure there’s a reason people come to find you.
iv.
Account-Based Marketing for ANZ
Building multi-touch ABM programs targeting strategic end-user accounts — email nurture, LinkedIn Ads, Google Ads, partner-led events, and webinars, coordinated with Sales, Channel, and vendor stakeholders. Designed to feed demos and proofs of concept, not just generate “engagement.”
v.
C-Level Marketing Reporting
I’ve run fortnightly C-level reporting cadences throughout my career — translating campaign activity into pipeline, spend, and recommended actions for CEO and CMO audiences. If your current marketing reporting amounts to “we sent a newsletter,” I know how to change that.
vi.
Vendor Business Manager Support
Acting as the marketing consultant to your Vendor Business Managers and Sales leaders — providing direction on vendor business plans, advising on tactic selection, and translating vendor objectives into executable quarterly rolling plans. The person who turns a vendor’s pipeline target into an actual campaign.
How it works

Four ways to plug me in.

Most clients start with one of these, then shift between them as needs change. No long lock-ins.

About
Suzi Domazet
Brisbane, QLD Est. 2026

Suzi Domazet — Founder, dotmaze. Available across ANZ.

Twenty years inside Australian tech.

My channel marketing career started at a global technology distributor — where I got my first exposure to partner-led events, co-marketing proposals, and distributor programs. Since then I’ve spent the better part of two decades building and running marketing operations inside Australian tech companies — with direct reporting lines to C-level throughout.

I’ve managed $1M+ annual marketing budgets, secured $500K+ in vendor MDF year after year, designed HubSpot and Marketo workflows, run LinkedIn and Google Ads campaigns, built ABM programs, and delivered 20+ partner-led events per year with 100% on-time delivery

Outside the day-to-day, I’ve led the annual Govt vs ICT Industry Trivia Night fundraiser in Brisbane for the past three years — 500+ attendees, raising over $250K for TAFE QLD ICT scholarships.

I started dotmaze because the businesses I’d worked with for years kept asking the same question: “Can you just help us, but not full-time?” So here we are.

20+
Years in the ANZ tech sector
$1M+
Annual marketing budget managed across vendor partnerships
$500K
Vendor MDF secured annually across 7+ partnerships
$250K+
Raised for TAFE QLD ICT scholarships across three years leading the Govt vs ICT gala
Get in touch

Let’s see if I’m a fit.

A 20-minute call. No pitch deck, no pressure. You tell me what’s going on, I’ll tell you whether I can help — or who can.

Start here

Book a free 20-minute fit call.

hello@dotmaze.com.au email → Connect on LinkedIn linkedin →